Football Club København or FC Copenhagen is a football club in Denmark. Its headquarters are in the city of Copenhagen. It was founded in 1992 and is the union of the former clubs Kjøbenhavns Boldklub and Boldklubben 1903. F.C. Copenhagen has won 15 Danish Championships and 9 Danish Cups.

In this project, we have chosen to embrace a more sporty look, aligning it with the club’s merchandising. We have created a product set that includes a hoodie, a sweatshirt, a bag, a bath towel, and a blanket.

The choice of this product lineup is justified due to the cold climate in Denmark, where the club is located. Therefore, offering items like a hoodie and a blanket provides fans with additional comfort during the colder months, allowing them to show their support in a practical and cozy way. The bag and bath towel also fit into this theme, becoming useful and functional accessories for sports enthusiasts and club members who attend events or training sessions.

This strategic approach aims not only to strengthen the emotional bond between fans and the club but also to meet practical comfort and utility needs, making the club’s products more relevant to the daily lives of its followers, regardless of adverse weather conditions.